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Murda Mase
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Best known as Puff
Daddy's favorite sidekick, Mase secured his place as a Bad Boy label favorite
through a series of guest appearances on hit singles by other artists. By the time he issued his debut album, the Bad Boy promotional machine had effectively already made him a star. His flow was slow and relaxed, and his raps often unabashedly simple, which helped make him especially popular with the younger segment of Puff Daddy's pop-rap audience (they could understand him and rap along). Of course, he was never much of a critical favorite for exactly the same reason, but that became a moot point when, just before the release of his second album, he announced his retirement from rap to pursue a career in the ministry.
In the meantime, Mase's string of guest spots continued
unabated, with appearances on Brandy's "Top of the World," Puff
Daddy's "Lookin' at Me," Cam'ron's "Horse and Carriage,"
112's "Love Me," and the Rugrats soundtrack collaboration with
Blackstreet and Mya, "Take Me There." In April 1998, Mase made
headlines with his arrest in New York on disorderly conduct charges (he
had initially been accused of soliciting a prostitute, which he denied).
But the controversy was short-lived, and by year's end Mase had put together
his own group of protégés, also dubbed Harlem World, who
issued its debut album, The Movement, in early 1999. With Puffy's Bad
Boy empire still riding high, Mase's second album, Double Up, looked to
be another blockbuster. But shortly after it was completed (and before
it was released), Mase stunned close associates and observers alike by
announcing his immediate retirement from the music business, calling it
incompatible with his new calling to the ministry (he'd experienced a
vision of himself leading people into Hell). He refused to promote Double
Up with any live performances, although he did give interviews on its
behalf. Perhaps it was the lack of promotional support, or perhaps audiences
gave up their investment in him, but Double Up made a disappointing chart
debut at number 11 upon its summer 1999 release, and only reached gold
sales status. Despite what some initially thought, Mase's retirement has
stuck; in the years since, he has worked extensively with inner-city youth,
become an in-demand inspirational speaker on the religious circuit, and
published a memoir titled Revelations: There's a Light After the Lime.
~ Steve Huey, All Music Guide
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